Online advertising meets the offline icon

 When online shopping giants tap into the customer's desire for convenience with their 'Great' Indian and 'Big' Billion sales, how does Reliance Digital get footfalls at its stores?

Now, imagine being so tired of the problems of online shopping, that you leave your natural habitat in search of something more.

This is how everyone's favourite offline icon, the Chrome dinosaur, turned heads and showed that shopping for devices in a store

leads to a 'Greater' and 'Bigger' experience.