GIY - Launch of the Vega SmartOne Series Trimmers featuring Rohit Sharma

What happens when a national icon introduces

a new philosophy to his online fans?

With Rohit Sharma's GIY (Groom It Yourself) attitude,

Vega's new smart trimmers sold out

while the launch campaign was still on!

Was the trimmer that good? Maybe.

Did the campaign do its job? Definitely!

First, we used a still from the upcoming launch video while riding on the equity of ScoopWhoop

Then Hitman himself introduced the new smart trimmers

Under 25 Dictionary spread the word in their iconic format

And we showcased the new trimmers' USPs

The result? Both the new trimmers sold out within two days!

Back to Work Gallery Back to Home

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept