#KeepFightingKeepWinning - A World Cancer Day Film by Pfizer

Forgive me for tapping into an emotional space,

but, I lost my mom to Cancer.

So, when Pfizer tasked us with creating a film to motivate people who are diagnosed with this killer disease, of course it wasn't easy.

But that doesn't mean it's impossible, right?

And it's that very thought, that led to the launch film for Pfizer's Keep Fighting Keep Winning initiative.